You leverage web analytics at some level, right? Been wondering on how to apply those concepts to social media? Are you a social media practitioner trying to justify your existence? ROI is hard to measure… today.That is quickly changing. Companies investing in social media are also looking to justify that spend… to learn how social interactions are impacting the bottom line. This social analytics report from Altimeter Group’s Susan Etlinger and Charlene Li explores this frontier in detail, covering everything from measurement challenges to monitoring tools to team structure.
I had the privilege of speaking with Susan Etlinger on this topic and look forward to its evolution.