Not a bragging point by any means, but going through the HootSuite Certification process taught me about features that anyone engaging in social conversations in any size organization can leverage and love.
A selection of my faves:
- Localized geo-based search parameters… Great if you’re tracking events or specific locations.
- Bulk scheduling… I’m a fan and have been using other tools to support the many industry events EMC attends.
- URL parameters… Hello! Great feature enables you to easily tie social traffic to your web analytic program. ROI anyone?
- LinkedIn Groups… Yup, an easy way to monitor the discussion.
Keep it up, Team Owl.