I’m HootSuite certified!

Not a bragging point by any means, but going through the HootSuite Certification process taught me about features that anyone engaging in social conversations in any size organization can leverage and love.

A selection of my faves:

  • Localized geo-based search parameters… Great if you’re tracking events or specific locations.
  • Bulk scheduling… I’m a fan and have been using other tools to support the many industry events EMC attends.
  • URL parameters… Hello! Great feature enables you to easily tie social traffic to your web analytic program. ROI anyone?
  • LinkedIn Groups… Yup, an easy way to monitor the discussion.

Keep it up, Team Owl.