Understanding influence is one of the hottest topics amongst social business types these days. So much so, a cottage industry of social monitoring vendors is coalescing around the idea. Here’s a great look at the macro view of how influence affects different communities (small ‘c’ – not necessarily social media communities).
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.
The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.
Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.
“Influencers” belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.
Director’s Note: on.fb.me/bQ3kHj
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