In any organization today, the journey to becoming (or maturing into) a truly social business is staggering. It’s like steering a giant ship, slow and steady. Too often, my frustrations in not being able to turn that ship on a dime mask the awesomesauce that’s happening all over the company. Here are three FOLLOW FRIDAY […]
Archive | March, 2012
This week, a couple notable things happened in the pop culture world. Both ideas can be applied to your social listening and SEO strategies.
A series of haikus about Rick Santorum’s victory in Louisiana, and what it means for the Mitt Romney inevitability meme as well as the pool of Republican candidates.
Your content is great, right? Right? At least so say your marketing managers. Let’s assume they’re correct. Your content is the shiz-nit. It’s great stuff, easy to understand, performs reasonably well on your web site, perhaps it’s also well-received by your sales org.
The words you’re about to read have been kicking around my shiny bald dome for some time now. I’ve been wanting to share this part of EMC’s social journey, but just haven’t had that ah-ha! moment to put our story into context. @Forrester’s Zach Hofer-Shall issued a timely rant yesterday asking, “Are you taking action?”
Not sure this is entirely true. Gamer? Where’s it getting that? Well, historically accurate as that looks like an original NES controller. Ahhh… hours and hours of Zelda back in the day.
“Influence” is a hot topic in social media circles. We’re constantly looking to understand who is influential to which conversations and how we can leverage those influencers’ voices with those conversations we’re most interested. Like much of social media today, measuring influence is a tough nut to crack.