From Listening to Analytics – #SMAS12 Tweetopedia

I had a blast today on my quasi-impromptu panel appearance and presentation. Great minds and insights at the inaugural Social Media Analytics Summit. I’m humbled by the comments. Enjoy the deck.

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Storified by Keith Paul · Wed, Apr 18 2012 02:23:17

"Social Media monitoring/listening is about having discplines…" @kemipa panel discussion at #SMAS12JiawenShi
"Integrate social media at the beginning of the campaign process to maximize success." – @kemipa #smas12Michelle Neyland
RT @MichelleNeyland: "Integrate social media at the beginning of the campaign process to maximize success." – @kemipa #smas12Melissa Dilber
"From listening to analytics" @kemipa talks about his experience @EMCcorp #SMAS12DavidMarkLuna
Listening to @kemipa at #SMAS12, talking "From Listening to Analytics." The folks at EMC are on it. #measureSusan Etlinger
Much easier to count things than use data to improve process, says @kemipa. But that doesn’t get you anywhere. #SMAS12 #measure #yes!Susan Etlinger
RT @setlinger: Much easier to count things than use data to improve process, says @kemipa. But that doesn’t get you anywhere. #SMAS12 #measure #yes!Julie Hunt
@kemipa gets my vote for best use of a New Yorker cartoon in a #SocialAnalytics use case presentation. #SMAS12Rebecca MacDonald
@kemipa makes the point that social media should be tied to biz results, EMC prioritized 5 areas with biggest impact #smas12Kami Huyse
Good points on importance of content in social by @kemipa at EMC #smas12Christie Campbell
RT @rmacd: @kemipa gets my vote for best use of a New Yorker cartoon in a #SocialAnalytics use case presentation. #SMAS12Susan Etlinger
Listen up, #measure folks: @Kemipa says @emccorp is building a data sciences lab to enable social intelligence #smas12Susan Etlinger
Great insights from @kemipa. His plan and strategy for EMC’s social seems solid. Great example. #smas12Nate Spees
@emc going from old school marketing to #data driven marketing @kemipa #smas12Chase McMichael
"Deep social listening leads to answering biz questions for biz solutions" via @kemipa #SMAS12DavidMarkLuna
@kemipa EMC Chief Listener giving a shoutout to my good friends @spiceworks in #SMAS12 presentation.Rebecca MacDonald
@kemipa : Listening is essential. #Social interactions aren’t leads. Capture, analyze, store for future. In other words, be chill! #SMAS12CMSWire.com
@ComBlu Indeed. Listening gets u the data from cust engagements. #SocialAnalytics gets u biz insight. #SMAS12Keith Paul

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