Know how to ID a “splog”? [COMIC]

Check out this comic from Brewster Rockit… when you’re researching blogs or measuring blogger reach, do you account for the impact of aggregators? Do you know how to spot them on “splogs” (spam-blogs) or on Twitter? 

Depending on your listening tool, your results might be skewed by aggregator results. Some questions to ask:

  • It the reported site on topic?
  • Can you filter them out?
  • Attribute to the original source?