A captivating story and great content are all you need. That’s right. Call it what you will… social media, content marketing, digital strategy… any of them apply. This is not just a great story to read (in real-time, I might add) it’s a great story to live. And that’s why I share it with you. It should provide ample evidence to anyone working to leverage good content to drive an audience.
In a nutshell, a Michigan dad and his then 12 year old daughter team up to teach her how to restore a 1984 Pontiac Fiero in time for her sweet sixteen.
I first heard this story on NPR June 17th, driving home from work no less.
Teen girl builds a Fiero
- Apr 18 – HuffPo – http://www.huffingtonpost.com/2012/04/18/kathryn-dimaria-teen-restores-car-pontiac-fiero_n_1432855.html
- Jul 25 – Make – http://blog.makezine.com/2012/07/25/maker-faire-detroit-the-girl-who-plays-with-fieros-interview/
- Jul 31 – Wired – http://www.wired.com/geekdad/2012/07/fiero-girl/
- Oct 25 – CNN – http://www.cnn.com/2012/10/24/tech/girl-builds-fiero/index.html