Author Archive | Keith Paul

customers

Ask Quality Questions for Quality Feedback

You’ve been that customer: You’re in the store, trying to browse in peace, but growing annoyed at the store associate who won’t stop asking how you’re doing. Even when they aren’t trying to push a sale, even if they are just genuinely intent on making sure you are enjoying your experience, knowing when to inquire about […]

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texting-lane-utah

Texting Lanes Are Now A Thing

So for years now, those of us of an age have been griping noticing that our societal peers are devoting way too much of their attention to their smartphones. There have been funny and curious ways we deal with this, but none as awesome as dedicated texting lanes! (more…)

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carnac

How do B2B marketers segment content?

Marketers… listen up. Content marketing is the single most important demand generation activity you should focus on in 2015. Hands down. The Spiceworks-sponsored B2B Marketing Content Report from @HolgerSchulze is full of interesting insights around B2B content marketing best practices. But for me, it all revolves around the “why” of that content. If you’re not devoted to generating awesome […]

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digital inflection point

Thoughts on digital inflection points, or, don’t wait for your customers

If you’ve heard me speak about digital marketing or social media strategies, you’ve heard me use the phrase “inflection point” when describing the growth of the web. That growth (and those inflection points) have impacted not just how we communicate online, but also in how business is done through digital marketing. Most importantly, these inflection points have […]

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