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Your technology psyche

 technology psyche

Those who know me or follow this blog might have heard me rant about folks who rant about the occasional changes Facebook makes to its layout, news algorithm, terms of service, you name it.

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Archive Digital Marketing

Measuring LinkedIn with Google Analytics

LinkedIn metricsDoes your company leverage its LinkedIn profile? Are you using LinkedIn discussion groups? Can job seekers find their next great role on your LinkedIn page? All great questions. And if you answer yes to these (I hope you do) are you also measuring the value LinkedIn can provide for your SEO and possibly your lead-gen efforts?

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Archive Digital Marketing

Downside: Is anything possible?

#downside - desmadre

… and the BEST message comes from the folks at Desmadre.com. They produced their “Downside” parody of the Cadillac “Poolside” ad, focused on the dreams and realities of our Latino friends.

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Debating the Cadillac Poolside ad? You don’t get it.

Are folks seriously debating which car is more aspirational… the Cadillac ELR or the Ford C-Max Energi? Let’s just agree that two teams of “mad men” just got our collective goat.

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Archive Digital Marketing

Have you hugged your Community Manager today?

community manager

These days, most large companies and organizations host some sort of community for their employees to share innovative ideas, for customers to seek thought leadership or for prospects to dig deeply into your culture.