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Archive Digital Marketing

Which tool do I use?

Every day I’m asked for access to our social monitoring tool. On the one hand, I’m excited that folks want to engage but on the other I question them on what objectives they want to meet. Are you looking for Twitter metrics? Influential bloggers? Other business intelligence?

Categories
Archive Digital Marketing

We’re the Bestie

Ever think a stodgy old insurance company could be honored for its “bestie” use of YouTube? Well, it happened. Before I tell you what a bestie is, I have a story to share…

Categories
Digital Marketing

Look, Ma, I won me a free hamburg…

Also the proud 1,000th follower of @FSboston. Yum.