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127 Years of History: The Old Chapel at UMass Amherst

Neat opportunity to connect current (non-band) students to the Old Chapel on the UMass campus… it’s been closed since 1997. This was a fun way to connect my journalism teaching gig to my alumnosity with the Minuteman Band 0

Crowdsourcing a puppy

Dog people will get this. Others… well, you’re gonna learn 0

Who’s down wit’ OPML?

Who wants my OPML? Just thought I’d share this cornocopia of social media, pop culture and other geekery. Enjoy, nothing “naughty” here. 0

The Best Social Media Team on the Planet

Last week was a fun romp thru all-things tech. Be it Vegas, EMC or social media, I totally geeked-out with the sights, the sounds and yes, the WORK! I had fun, too, with my Mike along for the ride thru Vegas! (P.S. – have a few drinks and check out Absinthe. Great fun!) 0

What’s the ROI of a “like”?

I’m often asked to write reports or analyze metrics around various social media activities happening around EMC. By-and-large this is a very interesting task to do correctly. Aside from counting tweets or wall posts or blogs, metrics need a beginning point. More importantly they need context and strategy around the topic being discussed. That sounds  Read more »

Mozilla Mosaic

Here’s fun “game” Mozilla used to launch Firefox 4, building a mosaic picture from the Twitter avatars of the tweeps who participated. Love the very subtle irony, intended or not 0

UMass Networking Night

Tonight represents one of my favorite intersections in life. I get the honor of hanging out and networking with talented UMass students and extol the wonders of my UMass degree. Okay, there’s the line Here’s the reality: I have a BA in sociology from UMass and manage social media marketing for the world’s leader in  Read more »

413-545-1451

So it appears a lot of you are Googling this phone number and landing on this site. How do I know? I mentioned it in a post a while back about the importance of giving back to your alma mater. 4

So, didja catch the Oscars last night?

I watched the entire broadcast for the first time in years. I can’t actually remember the last time I sat down to watch even PART of the Oscars broadcast. If you missed it, you didn’t. It flat-out stunk. Word has it that James Franco and Anne Hathaway were selected to host to bring a young,  Read more »

State Trooper Fail

Dear Massachusetts State Police, Your dedicated and hard-working state trooper did a fine job this morning pulling over a blonde-little-something who clearly must have volated a traffic law here in Hopkinton. However, in pulling this blonde-little-something over at the bottom of South Street, mere feet from a major 6-lane, 4-way intersection… 1