Archive | Digital Marketing

customers

Ask Quality Questions for Quality Feedback

You’ve been that customer: You’re in the store, trying to browse in peace, but growing annoyed at the store associate who won’t stop asking how you’re doing. Even when they aren’t trying to push a sale, even if they are just genuinely intent on making sure you are enjoying your experience, knowing when to inquire about […]

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carnac

How do B2B marketers segment content?

Marketers… listen up. Content marketing is the single most important demand generation activity you should focus on in 2015. Hands down. The Spiceworks-sponsored B2B Marketing Content Report from @HolgerSchulze is full of interesting insights around B2B content marketing best practices. But for me, it all revolves around the “why” of that content. If you’re not devoted to generating awesome […]

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digital inflection point

Thoughts on digital inflection points, or, don’t wait for your customers

If you’ve heard me speak about digital marketing or social media strategies, you’ve heard me use the phrase “inflection point” when describing the growth of the web. That growth (and those inflection points) have impacted not just how we communicate online, but also in how business is done through digital marketing. Most importantly, these inflection points have […]

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social selling idea

Social selling isn’t a hard idea

Or at least, keep it as hard as it needs to be… This is the first in a series of posts where I hope to inspire colleagues who are just getting started with the concept of social selling. Each post will focus on real-world examples I had a hand in creating. Social selling If you’ve […]

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