ROI eludes many folks in the social media space. Not because social marketeers aren’t able to, it’s just damn difficult to assign cause and effect to a very organic and often nebulous activity. (more…)
Tag Archives | Altimeter
Have you cracked the social measurement code?
You leverage web analytics at some level, right? Been wondering on how to apply those concepts to social media? Are you a social media practitioner trying to justify your existence? ROI is hard to measure… today. (more…)
Are you listening at all levels of your org?
Listening should be the next focus of any org’s social journey. Are you tuned-in to your chatter? From Altimeter Group‘s Pilot Series of events. See the tweet stream at #AltimeterPilot. See the photos at Flickr. (more…)