Tag Archives | content marketing

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How do B2B marketers segment content?

Marketers… listen up. Content marketing is the single most important demand generation activity you should focus on in 2015. Hands down. The Spiceworks-sponsored B2B Marketing Content Report from @HolgerSchulze is full of interesting insights around B2B content marketing best practices. But for me, it all revolves around the “why” of that content. If you’re not devoted to generating awesome […]

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