Tag Archives | content marketing

Content + Social = Leads

Your content is great, right? Right? At least so say your marketing managers. Let’s assume they’re correct. Your content is the shiz-nit. It’s great stuff, easy to understand, performs reasonably well on your web site, perhaps it’s also well-received by your sales org. (more…)

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6 social media personas you want to meet

Interesting meme hitting the interwebs and the office cubicles these days: applying persona research to social media. I guess social is truly becoming business these days, with folks applying such techniques to our efforts. It’s cool. Seriously cool. And it justifies my existence as Chief Listener ;-) (more…)

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