Tag Archives | customer experience

customers

Ask Quality Questions for Quality Feedback

You’ve been that customer: You’re in the store, trying to browse in peace, but growing annoyed at the store associate who won’t stop asking how you’re doing. Even when they aren’t trying to push a sale, even if they are just genuinely intent on making sure you are enjoying your experience, knowing when to inquire about […]

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carnac

How do B2B marketers segment content?

Marketers… listen up. Content marketing is the single most important demand generation activity you should focus on in 2015. Hands down. The Spiceworks-sponsored B2B Marketing Content Report from @HolgerSchulze is full of interesting insights around B2B content marketing best practices. But for me, it all revolves around the “why” of that content. If you’re not devoted to generating awesome […]

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digital inflection point

Thoughts on digital inflection points, or, don’t wait for your customers

If you’ve heard me speak about digital marketing or social media strategies, you’ve heard me use the phrase “inflection point” when describing the growth of the web. That growth (and those inflection points) have impacted not just how we communicate online, but also in how business is done through digital marketing. Most importantly, these inflection points have […]

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Social Business: There and Back Again

Setting the stage to do social well in any organization is no small feat. Setting the stage inside a mature company that’s largely new to marketing is yet another. I have a dual mandate here at Rocket, both daunting and exhilarating. First things first… I’m tasked with fixing a broken online presence. Our web site […]

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