Tag Archives | customer experience

Selling Social Selling

Social sales, social selling, monitization. Those are just three headings given to the concept of leveraging social media within a sales process. But how does a B2B enterprise enable social selling in an environment with long sales cycles? How does any org with sales ranging from the tens of thousands to the multi-millions convince a […]

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Influencers: The Documentary

Understanding influence is one of the hottest topics amongst social business types these days. So much so, a cottage industry of social monitoring vendors is coalescing around the idea. Here’s a great look at the macro view of how influence affects different communities (small ‘c’ – not necessarily social media communities). (more…)

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