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3 e#FForts proving EMC is a social brand

In any organization today, the journey to becoming (or maturing into) a truly social business is staggering. It’s like steering a giant ship, slow and steady. Too often, my frustrations in not being able to turn that ship on a dime mask the awesomesauce that’s happening all over the company. Here are three FOLLOW FRIDAY examples of how EMC is making the cultural shift into social business. Best of all, none of these highlights come from any of our social teams.

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Archive Digital Marketing

Seeking socially savvy search savant

EMC’s Direct Marketing team is looking for a socially-savvy, searchtastic individual to bring our SEM/SEO skills to notches unknown! This role will work with peeps and tweeps putting EMC’s online content in the eyes of of our audiences. You’ll work closely with me as well in synching up search with social listening. Awesome stuff!

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Archive Digital Marketing

EMC got its social listen & measure on today!

An occasional mind meld of all things social analytic. Smart folks from across the org stuffed themselves into a room and joined online to discuss how social analytics plays a huge role in how @EMCcorp does social. We had fun.

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Archive Digital Marketing

Social Media is Big Data

I don’t think this idea can be stated enough. 2011 saw a lot of new conversations and thought-leadership around Big Data. I sit at perhaps one of the most exciting intersections of social media and big data: E-M-C.

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Archive Digital Marketing

If you tweet it, will they come?

I’m part of an exciting new trend in enterprise social media… monitization. Social practitioners know the value the medium drives for a business. We at EMC are making it happen, showing the power of every tweet and blog comment can have on our bottom line.