These days, most large companies and organizations host some sort of community for their employees to share innovative ideas, for customers to seek thought leadership or for prospects to dig deeply into your culture. (more…)
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Merge Ahead
So how many of you have a New Year resolution to blog more? I’m sure it’s common enough… hell here I am writing about it! (more…)
Becoming a social business
Social media can be a great meeting place for businesses and their customers. If you’ve been paying attention to the social space lately, you’ll see a common thread: companies trying to figure out how to connect with customers (and potential customers!). (more…)
Are you aware of how (well) you engage?
There are a few social media monitoring tools out there these days. You get the basics out of tools like Facebook’s Insights or LinkedIn’s company page statistics. There’s a variety of good tools from many vendors offering more than the basics. And then there’s some being bought up by the likes of IBM, Cisco and Oracle. […]
Facebook Envy: social listening turned on its head
Or underlistening? This very interesting study presents a very different idea around social listening… or “social influence.” It takes a look at how one views oneself through the lens of our Facebook friends. It’s suggested that our own self-worth is being measured against the vacations and fun photos friends choose to share on Facebook. Are you […]