Tag Archives | pull-push-pull

Content + Social = Leads

Your content is great, right? Right? At least so say your marketing managers. Let’s assume they’re correct. Your content is the shiz-nit. It’s great stuff, easy to understand, performs reasonably well on your web site, perhaps it’s also well-received by your sales org. (more…)

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The Social Analyst Manifesto

2012 seems to be the year of many things. Business are going to take social media engagement seriously, they’ll become more comfortable in the space, they’ll hire data analysts to measure all sort of stuff in new ways. They’ll slay the dragon known as social data. (more…)

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