Tag Archives | social business

The L-I-S-T-E-N Framework

Listen & Learn To begin a listening program, we first need to establish methods and techniques to collect feedback. Tools like Radian6, Google Alerts, Google Trends (among others) allow us to monitor what is being said–and by whom–to develop a vocabulary relevant to the user and the conversation. We’ll monitor conversations including tweets, site comments, […]

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Which tool do I use?

Every day I’m asked for access to our social monitoring tool. On the one hand, I’m excited that folks want to engage but on the other I question them on what objectives they want to meet. Are you looking for Twitter metrics? Influential bloggers? Other business intelligence? (more…)

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