Author: Keith Paul

Thoughts on digital inflection points, or, don’t wait for your customers

If you’ve heard me speak about digital marketing or social media strategies, you’ve heard me use the phrase “inflection point” when describing the growth of the web. That growth (and those inflection points) have impacted not just how we communicate online, but also in how business is done through digital marketing. Most importantly, these inflection points have […]

Character actors in the age of binge watching

Binge watching. If you’ve got Netflix, you know the feeling. If you’re one of the 7.6 million American households who’ve cancelled their cable subscriptions, in favor of DVD or iTunes or Roku, you know the feeling. Think of all those character actors you see EVERYWHERE across your TV dial. I’ve recently taken up binge watching […]

Alma Mater: From Fitchburg to Amherst

Ken (FHS ’67 and UMass ’73) and Keith (FHS ’93 and UMass ’98) As time goes by things that at once seemed distant, or perhaps perfunctory, claim an ever-bigger focus in one’s life. There are many reasons for this… principally life… but the death of a parent certainly can shape perspectives some.

I’m a Tau Beta Sigma sister!

  The Delta Delta chapter of Tau Beta Sigma, the national honorary band sorority at UMass, honored me as one of their own yesterday. The honor was actually mine, having been inducted along with the 11 ladies of the Gamma Lambda class and also with my fellow honorees. And my deepest thanks go to my “Big […]

Pumpkin Beer Jelly

I’ve been on a canning adventure this summer… we joined an awesome farm share, but it’s WAY too much food for two people to eat. Sooo… the weekend habit is now preserving the bounty for winter eating and gifting.

I got the scoop!

In my role as Chief Listener at EMC, I’m often evaluating new tools to aid in social media listening and analytics. Apparantly, I was the first to mention a product new to the market!

Dad and Elvis

January 8th. That’s one big birthday. My dad and Elvis. Fitting that Elvis was one of dad’s favorites Anyway, Happy Birthday Dad. A bunch of the extended family gathered at The Knoll today to celebrate and remember you. We laughed and we ate Chinese food and Boston Creme Pie. I hope you smiled. For those […]