Workforce Pell is more than a policy shift—it’s an opportunity to rethink how institutions design and market career-connected education.
Tag: artificial intelligence
From SEO to GEO: Why Higher Ed Marketing Must Evolve
For two decades, higher ed marketing has revolved around three familiar letters: SEO. We’ve built entire strategies around optimizing metadata, mapping keywords, and earning backlinks — all in pursuit of that elusive top search result. It’s worked. But the digital landscape is shifting beneath us. The next evolution isn’t about search at all. It’s about […]
