Marketing is a contact sport.
Portfolio
- NECC Strategic Plan: Making Strategy Usable
- 2021 NCMPR D1 Rising Star
- Software That Matters: a 4x ROI
- Breaking Records with 100 Targeted Influencers
- Driving 370% Increase in Quality Resumes
- 12 Years Learning from My Journalism Students
Member of leading associations
- Harvard Business Review (HBR) Advisory Council
- Advance Insights
- Ipsos
- Nielsen
- YouGov
- American Marketing Association (AMA)
- Online News Association (ONA)
Service
University of Massachusetts Amherst (2000-present)
- UMass Band Alumni Network – Chair and Advisor
- UMass Libraries – Communications and Development Advisory Board
- Alumni Association – Technology and Online Services Committee
- Alumni Association – Life Member
Town of South Hadley, Mass. (2018-2021)
- Chair, Historical Commission
- Co-Chair, Cultural Council
- Member, Master Plan Implementation Committee