Workforce Pell is going to make community colleges matter to people who have never felt like higher ed saw them. And marketing gets to set the tone—humane, direct, no nonsense, actually helpful.
Tag: content marketing
From SEO to GEO: Why Higher Ed Marketing Must Evolve
For two decades, higher ed marketing has revolved around three familiar letters: SEO. We’ve built entire strategies around optimizing metadata, mapping keywords, and earning backlinks — all in pursuit of that elusive top search result. It’s worked. But the digital landscape is shifting beneath us. The next evolution isn’t about search at all. It’s about […]
The Useful Idiots of the Disinformation Age
They’re not the puppet masters. These useful idiots are the puppets who think they’re pulling the strings. And in 2025, they’re everywhere.
The New Blueprint for Student Belonging [PODCAST]
On this episode, Keith Paul, Chief Marketing Officer at Northern Essex Community College, discusses student engagement and retention, and how to leverage data to improve student outcomes.
Personalized, Data-Informed Marketing: A Lifelong Engagement Imperative [The Evolllution]
In today’s rapidly evolving world, engaging learners throughout their entire journey has become a strategic necessity. Across Fortune 100 firms, teaching at a flagship university and stints leading marketing in community colleges, I have witnessed firsthand how traditional, one-size-fits-all approaches no longer suffice. Instead, personalized, data-informed marketing strategies are proving essential to connecting with and retaining […]
Appreciative Inquiry, Marketing, & ChatGPT
Appreciative inquiry can create high expectations among prospective students. Marketing efforts need to align with the college’s resources, capabilities, and academic offerings.
Thoughts on digital inflection points, or, don’t wait for your customers
If you’ve heard me speak about digital marketing or social media strategies, you’ve heard me use the phrase “inflection point” when describing the growth of the web. That growth (and those inflection points) have impacted not just how we communicate online, but also in how business is done through digital marketing. Most importantly, these inflection points have […]
Character actors in the age of binge watching
Binge watching. If you’ve got Netflix, you know the feeling. If you’re one of the 7.6 million American households who’ve cancelled their cable subscriptions, in favor of DVD or iTunes or Roku, you know the feeling. Think of all those character actors you see EVERYWHERE across your TV dial. I’ve recently taken up binge watching […]
Purpose, Not Just Pay: Reframing Career Storytelling
In marketing, we often say the product is the story. But sometimes, it’s the story that becomes the product.