Ah, marketing! The world’s favorite spectator sport, right up there with Monday Night Football and The Bachelor. After 25 years in the game—spanning the intense halls of Fortune 100 conference rooms, the frenetic energy of startups, and now the inspiring landscape of higher ed—I’ve seen it all. And if there’s one truth that spans every […]
Tag: leadership
Everybody, Somebody, Anybody, and Nobody
This was used by a beloved undergrad professor of mine at UMass. It’s a fun parable on leadership, lessons from which I think of often. This is a story about four people named Everybody, Somebody, Anybody, and Nobody. There was an important job to be done and Everybody was sure that Somebody would do it. […]