Workforce Pell won’t just fund more programs — it’ll reveal which ones actually matter. Colleges that think like account-based marketers will start with employers instead of ideas. That’s where the real opportunity is.
Tag: community college
Aligning Marketing Strategy with Workforce Pell [PODCAST]
Workforce Pell is more than a policy shift—it’s an opportunity to rethink how institutions design and market career-connected education.
Why Asset-Based Language Belongs at the Center of Community College Marketing
Marketing is often the first campus “conversation” a student experiences. Asset-based language, by contrast, signals that the institution sees students as capable partners in their own success.
Preparing for Workforce Pell: A Marketer’s Guide
Workforce Pell is going to make community colleges matter to people who have never felt like higher ed saw them. And marketing gets to set the tone—humane, direct, no nonsense, actually helpful.
Just a Community College? Not Anymore. The Marketing Shift We Need
Change is hard. Silos are real. But if we don’t bring people along with us — if we don’t share wins, ask questions, and make room for shared ownership — then we’re just making the job harder for ourselves.
It’s Time for Community College Marketers to Break Stuff
When you consistently show results, when you tell the right stories internally and externally, and when you build coalitions of forward-thinking colleagues, you can shift the culture. I’ve seen it happen.
The New Blueprint for Student Belonging [PODCAST]
On this episode, Keith Paul, Chief Marketing Officer at Northern Essex Community College, discusses student engagement and retention, and how to leverage data to improve student outcomes.
Personalized, Data-Informed Marketing: A Lifelong Engagement Imperative [The Evolllution]
In today’s rapidly evolving world, engaging learners throughout their entire journey has become a strategic necessity. Across Fortune 100 firms, teaching at a flagship university and stints leading marketing in community colleges, I have witnessed firsthand how traditional, one-size-fits-all approaches no longer suffice. Instead, personalized, data-informed marketing strategies are proving essential to connecting with and retaining […]
Power-Ups and Pathways: a Leadership Parable
Hammers will always fall, and some levels will seem impossible at first. But with each hammer dodged—or taken head-on—you grow stronger, wiser, and more prepared for the next challenge.
Everybody’s a Marketer: Musings of a Community College CMO
Here’s my proposal: let’s play to our strengths. Let’s work together, but maybe let marketing actually do the marketing. Trust me, we’ve got this.
Appreciative Inquiry, Marketing, & ChatGPT
Appreciative inquiry can create high expectations among prospective students. Marketing efforts need to align with the college’s resources, capabilities, and academic offerings.
Wait, was I heard on Kiss 108?
Kiss 108’s Justin Aguirre scooped my office in announcing he will be Northern Essex Community College’s commencement speaker this year.
