Mega bait earns EMC record breaking results

Tweeting during the event also resulted in EMC’s first ever trending topic on Twitter across the entire United States. But there’s more… here a capsule of the bait activity I blogged about recently. That “mega bait” was recognized by B2B Magazine.

Mega Bait

EMC’s strongest social media marketing program to date is gaining traction around the Mega Launch Teaser Campaign. We’re tweeting and YouTubing and Facebooking and, as soon as the curtain opens, we’ll be blogging aplenty.

Professional Biography

Updated Sept. 2022 Keith Paul joined Northern Essex Community College as Chief Marketing Officer in 2022 after serving as Director of Marketing and Communications at Springfield Technical Community College (STCC). He considers marketing a “contact sport” and brings more than 25 years experience to NECC.  At STCC, he modernized campus marketing, where his team earned […]

EMC Record Breakers Puzzle

The Challenge Announcing the breaking of records without sounding like a broken record. The challenge was to generate buzz and excitement for a series of new product launches for EMC. The launches were “teased” through social media channels from various industry experts and potential clients, with global announcements made simultaneously in New York, London, and […]