A distinguished expert in marketing, Mr. Paul considers marketing a contact sport and has led strategic initiatives across industries to enhance brand and align institutional priorities. This was a fun honor! Read more at this link.
A distinguished expert in marketing, Mr. Paul considers marketing a contact sport and has led strategic initiatives across industries to enhance brand and align institutional priorities. This was a fun honor! Read more at this link.
In today’s rapidly evolving world, engaging learners throughout their entire journey has become a strategic necessity. Across Fortune 100 firms, teaching at a flagship university and stints leading marketing in community colleges, I have witnessed firsthand how traditional, one-size-fits-all approaches no longer suffice. Instead, personalized, data-informed marketing strategies are proving essential to connecting with and retaining […]
Ah, marketing! The world’s favorite spectator sport, right up there with Monday Night Football and The Bachelor. After 25 years in the game—spanning the intense halls of Fortune 100 conference rooms, the frenetic energy of startups, and now the inspiring landscape of higher ed—I’ve seen it all. And if there’s one truth that spans every […]
Here’s a fun Q&A from a recent interview I did with CASE Currents magazine. CASE is the Council for Advancement and Support of Education. Read on…
This week at work, I’ve had the opportunity to jump both feet first into the world of Appreciative Inquiry (AI). That experience will be saved for another blog post, but heading into tomorrow’s wrap-up session, I thought I’d have some fun with the topic using ChatGPT. … or I used AI to describe AI (H/T […]
If you’ve heard me speak about digital marketing or social media strategies, you’ve heard me use the phrase “inflection point” when describing the growth of the web. That growth (and those inflection points) have impacted not just how we communicate online, but also in how business is done through digital marketing. Most importantly, these inflection points have […]
Binge watching. If you’ve got Netflix, you know the feeling. If you’re one of the 7.6 million American households who’ve cancelled their cable subscriptions, in favor of DVD or iTunes or Roku, you know the feeling. Think of all those character actors you see EVERYWHERE across your TV dial. I’ve recently taken up binge watching […]
In my role as Chief Listener at EMC, I’m often evaluating new tools to aid in social media listening and analytics. Apparantly, I was the first to mention a product new to the market!
My dog has a head for social listening. She does. If little Ella could talk or type, she’d be a listening champion.
Here’s a fun infographic I created to highlight EMC’s recent accolades in the social space.
Tweeting during the event also resulted in EMC’s first ever trending topic on Twitter across the entire United States. But there’s more… here a capsule of the bait activity I blogged about recently. That “mega bait” was recognized by B2B Magazine.