There’s a fundamental lesson here that’s bigger than marketing: know your audience. Not in the theoretical, brand-deck sense. Really know them.
Category: Marketeering
Marquis Who’s Who Lauds Keith Paul for Marketing Innovation
A distinguished expert in marketing, Mr. Paul considers marketing a contact sport and has led strategic initiatives across industries to enhance brand and align institutional priorities. This was a fun honor! Read more at this link.
Personalized, Data-Informed Marketing: A Lifelong Engagement Imperative [The Evolllution]
In today’s rapidly evolving world, engaging learners throughout their entire journey has become a strategic necessity. Across Fortune 100 firms, teaching at a flagship university and stints leading marketing in community colleges, I have witnessed firsthand how traditional, one-size-fits-all approaches no longer suffice. Instead, personalized, data-informed marketing strategies are proving essential to connecting with and retaining […]
Everybody’s a Marketer: Musings of a Community College CMO
Ah, marketing! The world’s favorite spectator sport, right up there with Monday Night Football and The Bachelor. After 25 years in the game—spanning the intense halls of Fortune 100 conference rooms, the frenetic energy of startups, and now the inspiring landscape of higher ed—I’ve seen it all. And if there’s one truth that spans every […]
Talking Shop: Marketing is a Contact Sport
Here’s a fun Q&A from a recent interview I did with CASE Currents magazine. CASE is the Council for Advancement and Support of Education. Read on…
Appreciative Inquiry, Marketing, & ChatGPT
This week at work, I’ve had the opportunity to jump both feet first into the world of Appreciative Inquiry (AI). That experience will be saved for another blog post, but heading into tomorrow’s wrap-up session, I thought I’d have some fun with the topic using ChatGPT. … or I used AI to describe AI (H/T […]
Thoughts on digital inflection points, or, don’t wait for your customers
If you’ve heard me speak about digital marketing or social media strategies, you’ve heard me use the phrase “inflection point” when describing the growth of the web. That growth (and those inflection points) have impacted not just how we communicate online, but also in how business is done through digital marketing. Most importantly, these inflection points have […]
Character actors in the age of binge watching
Binge watching. If you’ve got Netflix, you know the feeling. If you’re one of the 7.6 million American households who’ve cancelled their cable subscriptions, in favor of DVD or iTunes or Roku, you know the feeling. Think of all those character actors you see EVERYWHERE across your TV dial. I’ve recently taken up binge watching […]
I got the scoop!
In my role as Chief Listener at EMC, I’m often evaluating new tools to aid in social media listening and analytics. Apparantly, I was the first to mention a product new to the market!
Social listening from a dog’s POV
My dog has a head for social listening. She does. If little Ella could talk or type, she’d be a listening champion.
EMC is Social Media
Here’s a fun infographic I created to highlight EMC’s recent accolades in the social space.
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