Appreciative inquiry can create high expectations among prospective students. Marketing efforts need to align with the college’s resources, capabilities, and academic offerings.
What would have to be true?
Category: Marketeering
Thoughts on digital inflection points, or, don’t wait for your customers
If you’ve heard me speak about digital marketing or social media strategies, you’ve heard me use the phrase “inflection point” when describing the growth of the web. That growth (and those inflection points) have impacted not just how we communicate online, but also in how business is done through digital marketing. Most importantly, these inflection points have […]
Character actors in the age of binge watching
Binge watching. If you’ve got Netflix, you know the feeling. If you’re one of the 7.6 million American households who’ve cancelled their cable subscriptions, in favor of DVD or iTunes or Roku, you know the feeling. Think of all those character actors you see EVERYWHERE across your TV dial. I’ve recently taken up binge watching […]
I got the scoop!
In my role as Chief Listener at EMC, I’m often evaluating new tools to aid in social media listening and analytics. Apparantly, I was the first to mention a product new to the market!
Social listening from a dog’s POV
My dog has a head for social listening. She does. If little Ella could talk or type, she’d be a listening champion.
EMC is Social Media
Here’s a fun infographic I created to highlight EMC’s recent accolades in the social space.
Mega bait earns EMC record breaking results
Tweeting during the event also resulted in EMC’s first ever trending topic on Twitter across the entire United States. But there’s more… here a capsule of the bait activity I blogged about recently. That “mega bait” was recognized by B2B Magazine.
Mega Bait
EMC’s strongest social media marketing program to date is gaining traction around the Mega Launch Teaser Campaign. We’re tweeting and YouTubing and Facebooking and, as soon as the curtain opens, we’ll be blogging aplenty.
Purpose, Not Just Pay: Reframing Career Storytelling
In marketing, we often say the product is the story. But sometimes, it’s the story that becomes the product.
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