As time goes by things that at once seemed distant, or perhaps perfunctory, claim an ever-bigger focus in one’s life. There are many reasons for this… principally life… but the death of a parent certainly can shape perspectives some. This year marks the fifth anniversary of my Dad’s passing. It also marks the fifth annual Kenny Paul […]
Measuring LinkedIn with Google Analytics
Does your company leverage its LinkedIn profile? Are you using LinkedIn discussion groups? Can job seekers find their next great role on your LinkedIn page? All great questions. And if you answer yes to these (I hope you do) are you also measuring the value LinkedIn can provide for your SEO and possibly your lead-gen […]
Downside: Is anything possible?
… and the BEST message comes from the folks at Desmadre.com. They produced their own parody of the Cadillac “Poolside” ad, focused on the dreams and realities of our Latino friends. Enhorabuena, Desmadre. Your “Downside” parody strips the ideals of the so-called “American dream” down to what matters. Thank you to Samuel Martinez for sharing […]
Debating Ford versus Cadillac? You don’t get it.
Are folks seriously debating which car is more aspirational… the Cadillac ELR or the Ford C-Max Energi? Let’s just agree that two teams of “mad men” just got our collective goat. Glued to TV coverage of the Olympics a few weeks ago? You might have spotted an obnoxiously brilliant commercial from Cadillac. The “Poolside” spot features […]
UMass Basketball in… Dubai?
That’s right. The last time the UMass Minutemen played in the NCAA Tournament, I listened to the game from Dubai. And it gets better! Not only did I listen to #7 UMass lose to #10 Saint Louis 51-46… I streamed said broadcast from my office back in Amherst, MA! Anyway, it was a modest little […]
Have you hugged your Community Manager today?
These days, most large companies and organizations host some sort of community for their employees to share innovative ideas, for customers to seek thought leadership or for prospects to dig deeply into your culture. These things aren’t new, they’ve been around since the days of IRC chat. Prodigy, Compuserve and AOL put the ideas into […]
Merge Ahead
So how many of you have a New Year resolution to blog more? I’m sure it’s common enough… hell here I am writing about it! But how many of you resolved to blog LESS? Sounds funny, but this idea has been in my head for some time and I finally pulled the trigger today. Followers […]